Non-essential purchases that satisfy consumers' wants.
What is discretionary purchases
100
Resources used to maintain information, including equipment and procedures, so thatit can be used when needed.
What is storage
100
Information collected for the first time to solve the problem being studied.
What is primary data
100
Surveys that offer two or more choices as answers.
What is close-ended questions
100
Specific cities or gepgraphic ares in which marketing experiments are conducted.
What is test markets
200
Information developed from activites that occur within the organization.
What is internal information
200
Process of summarizing, combining, or comparing informationso that decisions can be made.
What is analysis
200
All of the people in the group the company is interested in stuyding.
What is population
200
Questions that allow respondents to develop their answers without additional information about possible choices.
What is open-ended questions.
200
Experiments where researchers create the situation to be studied.
What is simulations
300
Provides an understanding of factors outisde of the organization.
What is external information
300
Result of analysis given to decsison makers.
What is output
300
A smaller group selected from the population.
What is sample
300
A small number of people brought together to discuss identified elements of an issue or problem.
What is focus group
400
An organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of the marketing decisions.
What is marketing information system (MkIS)
400
A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is marketing research
400
Everyone in population has an equal chance of being selected in the sample.
What is random sampling
400
Collects information by recording ations without interacting or communicating with the participant.
What is observation
500
Information that goes into the system that is needed for decision making.
What is input
500
Information already collected for another purpose that can be used to solve the current problem.
What is secondary data
500
A planned set of questions to which indivduals or groups of epople respond.
What is survey
500
Carefully designed and controlled situations in whcih all inportant factors are the same except the one being studied.