1-5
6-10
11-15
16-20
21-22
100
They are not essential, so consumers decide whether or not to purchase them.
What is a discretionary purchase.
100
Information developed from activities that occur within the organization.
What is internal information.
100
Provides an understanding of factors outside of the organization.
What is external information.
100
organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions.
What is marketing information system.
100
Information that goes into the system that is needed for decision making.
What is input.
200
Involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed.
What is storage.
200
Process of summarizing, combining, or comparing information so that decisions can be made.
What is analysis.
200
Result of analysis given to decision makers.
What is output.
200
Procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is marketing research.
200
Info already collected for another purpose that can be used to solve the current problem.
What is secondary data.
300
Info collected for the first time to solve the problem being studied.
What is primary data.
300
All of the people in the group the company is interested in studying are known as.
What is population.
300
A smaller group selected from the population.
What is a sample.
300
Everyone in the population has an equal chance of being selected as a sample.
What is random sampling.
300
Surveys that offer 2 or more choices as answers .
What is closed-ended questions.
400
Allows respondents to develop their own answers without additional information about possible choices.
What is open-ended questions.
400
Small number of people brought together to discuss identified elements of an issue or problem.
What is a focus group.
400
Collects info by recording actions without interacting or communicating with the participant.
What is observation.
400
Carefully designed and controlled situations which all important factors are the same except the one being studied.
What is experiments.
400
Specific cities or geographic areas in which marketing experiments are conducted.
What is test markets.
500
Experiments where researchers create the situation to be studied.
What is simulations.
500
Planned set of questions to which individuals or groups of people respond.
What is a survey.
500
Information developed from activities that occur within the organization.
What is internal information.
500
Procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is marketing research
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