1-5
6-10
11-15
16-20
21-22
100
Are not essential, so consumers can decide whether or not to purchase them
What is discretionary purchases
100
The resources used to maintain information, including equipment and procedures, so that it can be used when needed.
What is storage.
100
information collected for the first time to solve the problem being studied.
What is primary data.
100
offer two or more choices as answers
What is closed ended questions
100
specific citiesor geographic areas in which marketing experiments are conducted.
What is test market
200
In formathion developed from activities that occur within the organization.
What is internal information
200
the process of summerizing, combining, or comparing information so that decisions can be made.
What is analysis
200
All of the people in the group the companyis interested in studying.
What is poulation.
200
allow respondents to develope their own answers with out additional information about possible choices.
What is open ended questions
200
experiments where researchers create the situation to be studied.
What is simulation
300
provides an understanding of factors outside of the organization.
What is external information
300
the result of analysis given to decision makers.
What is output
300
a smaller group selected fromthe population.
What is sample
300
a small number of people brought together to dicuss identified elements of an issue or problem
What is focus group
400
an organized mathod of collecting, storing, analyzing, and retrieving information to improove the efffectivness and efficency of marketing decisions.
What is marketing information system(MkIS).
400
a procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is marketing research
400
everyone in the population has an equal chance of being selected in the sample.
What is randon sampling
400
collects information by recording actions without interacting or communicating with the participant.
What is observation
500
the information that goes into the system that is needed for decision making.
What is Input.
500
information already collected for another purpose that can be used to solve the current problem.
What is secondary data
500
a planned set of questions to which individuals or groups of people respond.
What is survey
500
carefully designed and controlled situations in which all important factors are the same except the one being studied.
What is experiments
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