Provides an understanding of factors outside of the organization.
What is External Information
100
a procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is Marketing research
100
a planned set of questions to which individuals or groups of people respond
What is a Survey
100
a small number of people brought together to discuss identified elements of an issue of problem
What is a focus group
100
specific cites or geographic area in which marketing experiment are conducted.
What is Test Markets
200
Information that goes into the system that is needed for decision making
What is Input
200
process of summarizing, combining, or comparing informating so that decisions can be made
What is Analysis
200
All of the people in the group the company is interested in studying
What is population
200
surveys that offer two or more choices an answers, such as:
*yes or no
*agree or disagree
*select a,b,c, or d
*mate this item on a scale of 1-10
What is Closed-ended questions
200
experiments where researchers create a situation to be studied.
What is Simulations
300
Purchases that are not essential, so cusumers candecide whether or not to purchase them.
What is Discretionary purchases
300
Involves the resources used to maintain information, including equiptment and procedures, so that it can be used when needed.
What is Storage
300
everyone in the population had an equal chance of being selected inthe sample
What is random sampling
300
collects information by recording actions without interacting or communicating with the participant
What is Observation
400
The information developed from activities that occur within the organization.
What is Internal information
400
the result of analysis given to decision makers
What is Output
400
Information collected for the first time to solve the problem being studied
What is primary data
400
carefully designed and controlled situations in wich all important factors are the same except the one being studied
What is Experiments
500
Organized methof of collecting, storing, analyzing, and retieving information to improve the effectiveness and efficiency of marketing decisions.
What is Marketing finformation system (MkIS)
500
Information already collected for another purpose that can be used to solve the current problem.
What is Secondary data
500
Asmaller group selected from the population
What is a sample
500
allow respondents to develop their own answer wiht out additional informating about possible information choices.
example:
*how did you feel about your shopping at Z-Mart