1-5
6-10
11-15
16-20
21-22
100
Non-essential purchases that satisfy a consumers' wants
Discretionary purchases
100
the process of summarizing, combining, or comparing information so that decisions can be made
analysis
100
all of the people in the group that a company is interested in studying
population
100
questions that allow respondents to develop their own answers without information about possible choices
open-ended questions
100
experiments whre researchers create the situation to be studied
simulation
200
information developed from activities that occur within the organization
internal information
200
the result of analysis that is given to decision makers
output
200
a small group selected from the population
sample
200
a small number of people brought together to discuss indentified elements of an issue or problem
focus group
200
an organized method of collecting,storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions
marketing information system (MkIS)
300
provides an understanding of factors outside of the organization
external information
300
a procedure to identify solutions to a specific marketing problem through the use of scientific problem solving
marketing research
300
a procedure in which everyone in the population has an equal chance of being selected in a sample
random sampling
300
a way to collect information by recording actions without interacting or communicating with the participant
observation
400
information that goes into the system that is needed for decision making
input
400
information already collected for another purpose that can be used to solve the current problems
secondary data
400
a planned set of questions to which individuals or groups of people respond
survey
400
controlled situations in which all factors are the same except the one being studied
experiments
500
the resources used to maintaininformation, including equipment and procedures, so that it can be used when needed
storage
500
information collected for the first time to solve the problem being studied
primary data
500
questions that offer two or more choices as answers
closed-ended questions
500
specific cities or geographic areas in which marketing experiments are conducted
test markets
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