1-5
6-10
11-15
16-20
21-25
100
Discretionary purchases
Non-essential purchases that the costumer can decide whether or not to purchase them.
100
Storage
Involves the resources used to maintain information including equipment and procedures so that it can be used when it is needed.
100
Primary Data
Information collected for the first time to solve the problem being studied.
100
Closed-ended Questions
Surveys taht offer two or more choices as answers.
100
Test Markets
Specific cities or geographic areas in which marketing experiments are conducted.
200
Internal Information
Information developed from activities that occur within the organization.
200
Analysis
The process of summarizing, combining or comparing information so that decisions can be made.
200
Population
All of the people in the group the company is interested in studying.
200
Open-ended Questions
Surveys that allow people to respond with their own answers.
200
Simulations
Experiments where researchers create the situation to be studied.
300
External Information
What provides an understanding of factors outside of the organization?
300
Output
The result of analysis given to decision makers.
300
Sample
A smaller group selected from the population.
300
Focus Group
A smaller number of people brought together to discuss identified elements of an issue of problem.
400
Marketing Information System (MkIS)
An organized method of collecting, storing, analyzing and retrieving information to improve the effectiveness and efficiency of marketing decisions.
400
Marketing Research
A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
400
Random Sampling
Everyone in the population has an equal chance of being selected in the sample.
400
Observation
A collection of information by recording actions without interacting or communication with the participant.
500
Input
The information that goes into the system that is needed for decision making.
500
Secondary Data
Information already collected for another purpose that can be used to solve the current problem.
500
Survey
A planned set of questions to which individuals or groups of people respond.
500
Experiments
Carefully designed and controlled situations in which all important factors are the same except the one being studied.
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