1-5
6-10
11-15
16-20
21-22
100
purchases that are not essential to the customer
What is discretionary purchases
100
involves the resources used to maintain information, including equipment and procedures, so it can be used when needed
What is storage
100
Information collected for the first time to solve the problem
What is primary data
100
offers two or more choices
What is closed-ended questions
100
specific cites or geographical areas in which marketing experiments are conducted
What is Test markets
200
information developed from activities that occur within the organization
What is Internal information
200
the process of summarizing, combining, or comparing information so that decisions can be made.
What is analysis
200
all of the people in the group the company is interested in the studying are known
What is population
200
allow respondents to develop their own answers without additional information about possible choices
What is open-ended questions
200
experiments where researchers create there situation to be studied
What is simulations
300
provides an understanding of factors outside of the organization
What is external information
300
the result of analysis given to decision makers
What is output
300
a smaller group selected from the population
What is sample
300
small number of people brought together to discuss
What is focus groups
400
an organized method of collection, storing, analyzing, and retrieving information.
What is marketing information system
400
the procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is Marketing research
400
to make sure a sample is representative of the larger group, the researcher will use
What is random sampling
400
collects information by recording action
What is observation
500
is the information that goes into the system that is needed for decision making
What is input
500
Information already collected for another purpose that can be used to solve the current problem
What is secondary data
500
is planned set of questions to which individuals or groups of people respond
What is survey
500
carefully designed and controlled situations in which all important factors are the same except the one that is being tested
What is Experiments
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