not essential, so consumers can decide whether or not to purchase them
What is discretionary purchases
100
An organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions
What is marketing information system
100
Involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed
What is storage
100
Information already collected for another purpose that can be used to solve the current problem
What is secondary data
200
Provides an understanding of factors outside of the organization
What is external information
200
Information that is developed from activities that occur within the organization
What is internal information
200
The result of the analysis given to decision makers
What is output
200
The process of summarizing, combining, or comparing information so that decisions can be made
What is analysis
300
Information collect for the first time to solve the problem being studied
What is primary data
300
The information that goes into the system that is needed for decision making
What is input
300
A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is marketing research
300
All of the people in the group the company is interested in studying
What is population
400
Allowing respondents to develop their own answers without additional information about possible choices, such as what are the most important features of this product
What is open-ended questions
400
Everyone in the population has an equal chance of being selected in the sample
What is random sampling
400
A small number of people brought together to discuss identified elements of an issue or problem
What is focus group
400
Offers two or more choices as answers such as yes or no
What is closed-ended questions
400
A smaller group selected from the population
What is sample
500
collects information by recording actions without interacting or communicating with the participant
What is observation
500
carefully designed and controlled situations in which all important factors are the same except the one being studied
What is experiments
500
specific cities or geographic areas in which marketing experiments are conducted
What is test markets
500
A planned set of questions to which individuals or groups of people respond
What is survey
500
experiments where researchers create the situation to be studied