Not essential, so consumers can decide whether or not to purchase them.
What is discretionary purchases?
100
Involves the resources used to maintain information, including equpiment and procedures, so that it can be used when needed.
What is storage?
100
Information collected for the first time to solve the problem being studied. Ex.) Data collections
What is primary data?
100
Method most surverys uses. Offers two or more choices such as: yes or no, agree or disagree, multiple choice, rates 1-10, ect.
What is closed-ended questions?
100
Specific cities or geographic areas in which marketing experiments are conducted.
What is test markets?
200
Information developed from activities that occur within the organization.
What is internal information?
200
The process of summarizing, combing, or comparing information so thar decisions can be made.
What is analysis?
200
All of the people in the group the company is interested in studying.
What is population?
200
Occassional using method. Allows respondents to develop their own answers without additional information about possible choices. Ex.) What are the most important features of this product?
What is open-ended questions?
200
Experiments where researchers create the situation to be studied.
What is stimulations?
300
Provides an understanding of factors outside of the organization.
What is external information?
300
The result of analysis given to decision makers.
What is output?
300
A smaller group selected from the population.
What is sample?
300
A small numberof people brought togetherto discuss identified elements of an issue or problem.
What is focus group?
400
Organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions.
What is marketing information system (MkIS)?
400
A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is marketing research?
400
To make sure a smaple is representative of the larger group, the researcher will use this method so everyone in the population has an equal chance of bieng selected in the sample.
What is random sampling?
400
Collects information by recording actions without interacting or communicating with the participant.
What is observation?
500
The information that goes into the system that is nedded for decision making.
What is input?
500
Information already collected for another purpose that can be used to solve the current problem. Ex.) Company records, government reports, ect.
What is secondary data?
500
A planned set of questions to which individuals or groups of people respond.
What is survey?
500
Carefully designed and controlled situations in which all important factors are the same except the one being studied.