1-5
6-10
11-15
16-20
21-22
100
Purchases made that are not necessary. Fufills wants instead of needs
What is Discretionary Purchases
100
Involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed
What is Storage
100
Information collected for the first time to solve the problem being studied
What is Primary Data
100
Surveys that offer two or more choices as answers
What is Colsed-Ended Questions
100
Specific cities or geographic areas in which marketing experiments are conducted
What is Test Markets
200
The information developed from activities that occur within the organization
What is Internal Information
200
The process of summarizing, combining, or comparing information so that decisions can be made
What is Analysis
200
All of the people in the group the comany is interested in studying are known as this
What is Population
200
Surveys that ask questions with no answers
What is Open-Ended Question
200
Experiments where researchers create the situation to be studied
What is Simulations
300
Provides an understanding of factors outside of the organization
What is External Information
300
The result of analysis given to decision makers
What is Output
300
A smaller group selected from the population
What is Sample
300
A small number of people brought together to discuss identified elements of an issue or a problem
What is Focus Group
400
An organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions
What is Marketing Information System (MkIS)
400
A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is Marketing Research
400
Everyone in the population has an equal chance of being selected
What is Random Sampling
400
Collects information by recording actions without interacting or communicating with the participant
What is Observation
500
The information that goes into the system that is needed for decision making
What is Input
500
Information already collected for another purpose that can be used to solve the current problem
What is Secondary Data
500
A planned set of questions to which individuals or groups of people respond
What is Survey
500
Carefully designed and controlled situations in which all important factors are the same except one being studied
What is Experiments
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