1-5
6-10
11-15
16-20
21-25
100
Purchases that are not essential to consumers.
Discrtionary Purchases
100
involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed.
Storage
100
Information already collected for another purpose that can be used to solve the current problem.
Secondary data
100
A planned set of questions to which individuals or groups of people respond.
Survey
100
Carefully designed and controlled situations in which all important factors are the same except the one being studied.
Experiments
200
information developed from acivities that occur within the orginization.
Internal information
200
The process of summararizing, combining, or comparing information so that decisions can be made.
Analysis
200
Information collected for the first time to solve the problem.
Primary data
200
Survey type that offers two or more choices as answers.
Closed-ended questions
200
Specific cities or geographic areas in which marketing experiments are conducted.
Test markets
300
Provides an understanding of factors outside of the orginization
External information
300
The result of analysis given to decision makers.
Output
300
All the people in the group the company is intersted in studying.
Population
300
Survey type that allows respondents to develop their own answers without additional information about possible choices.
Open-ended questions
300
Experiments where researchers create situations to be studied.
Simulations
400
An orginized method of collecting, storing, analyzing, and retreving information to improve the effectivness and efficiency of marketing decisions.
Marketing information system
400
A smaller group selected from the population.
Sample
400
A small number of people brought together to discuss identified elements of an issue or problem.
Focus group
400
Best teacher at Carroll.
Mr.Wardel
500
The information that goes into the system that is needed for decision making.
Input
500
A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
Marketing research
500
Sample in which everyone in the population has an equal chance of being selected.
Random sample
500
Collects information by recording actions without interacting orcommunicating with the participant.
observation
500
Best student in fifth period marketing.
Wright
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