Are not essential, so consumers can decide whether or not to purchase them.
What is discretionary purchases
100
the resources used to maintain information, including equipement and procedures, so that it can be used when needed.
What is Storage
100
Information collected for the first time to solve the problem being studied
What is Primary data
100
Surveys that offer two or more choices as answers
What is Closed-ended questions
100
Are specific cities or geographic areas in which marketing experiments are conducted.
What is Test Markets
200
is the information developed from activites thatoccur within the organization.
What is Internal information
200
Is the process of summarizing, combining, or comparing information so that decisions can be made.
What is Analysis
200
all of the people in the group the company is interested in studying
What is Population
200
allows repondents to develop their own ansers with-out additional information but possible choices
What is Open-ended questions
200
are experiments where researches create the situation to be studied
What is Simulations
300
provides an understanding of factors outside of the organization
What is ecternal information
300
Is the result of analysis given to decision makers
What is Output
300
A smaller group selected from the population
What is Sample
300
is a small number of people brought together to discuss identified elements of an issue or problem
What is Focus Group
400
is an organized method of collection, storing, analying, and retrieving information to improve the effectiveness and efficiency of marketing decisions.
What is marketing information system
400
is a procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is Marketing research
400
Everyone in the population has an equal chance of bing selected
What is Random sampling
400
collects information b recording actions without interaction or communication with the participant.
What is Observation
500
is the information that goes into the system that is needed for decision making
What is Input
500
Information already collected for another purpose tht can be used to solve the current problem
What is Secondary data
500
is a planned set of queations to which indivduals or groups of people respond
What is Survey
500
are carefully designed and controlled situations in which all important factors are the same except the one being studied