1-5
6-10
11-15
16-20
21-22
100
Discretionary Purchases
What is they are not essential giving consumers the decision of whether or not to purchase them.
100
This involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed.
What is storage
100
Information collected for the first time to solve the problem being studied
What is primary data
100
"Yes or no", "agree or disagree" and "rate this item on a scale from 1-10" are all examples of...
What is close ended questions
100
These are experiments where researchers create the situation to be studied
What is simulations
200
Information developed from activities that occur within the organization.
What is internal information
200
Process of summarizing, combining, or comparing information so that decisions can be made.
What is analysis
200
All of the people in the group the company is interested in studying are known as
What is what is population
200
Define focus group
What is a small number of people brought together to discuss identified elements of an issue or problem
200
Define open ended questions
What is questions that allow respondents to develop their own answers without additional information about possible choices.
300
Provides an understand of factors outside of the organization
What is external information
300
This is the result of analysis given to decision makers
What is output
300
Define sample
What is a smaller group selected from the population
300
This collects information by recording actions without interacting or communicating with the participant
What is observation
400
An organized method of collecting, storing, analyzing and retrieving information to improve the effectiveness and efficiency of marketing decisions.
What is marketing information system.
400
Definition of Marketing Research
What is a procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
400
This gives everyone in the population, an equal chance of being selected in the sample
What is random sampling
400
These are carefully designed and controlled situations in which all important factors are the same except the one being studied
What is experiments
500
Input
What is the information that goes into the system that is needed for decision making.
500
Information already collected for another purpose that can be used to solve the current problem
What is secondary data
500
This is a planned set of questions to which individuals or groups of people respond
What is a survey
500
Define what test markets are
What is specific cities or geographic areas in which marketing experiments are conducted
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