1-5
6-10
11-15
16-20
21-22
100
Not essential purchases that satisfies a customer's wants but not needs
What is discretionary purchases
100
The resources used to maintain information, including equipment and procedures, so that it can be used when needed
What is storage
100
Information collected for the first time to solve the problem being studied
What is primary data
100
Questions that allow respondents to develop their own answers without additional information about possible choices
What is open ended questions
100
experiments where researchers create the situation to be studied
What is simulations
200
Information developed from activities that occur within the organization
What is internal information
200
Process of summarizing, combining, or comparing information so that decisions can be made
What is analysis
200
All of the people in the group the company is interested in studying
What is population
200
small number of people brought together to discuss identified elements of an issue or problem
What is focus group
200
everyone in the population has an equal chance of being selected in the sample
What is random sampling
300
Provides an understanding of factors outside of the organization
What is external organization
300
Result of analysis given to decision makers
What is output
300
A smaller group selected from the population
What is sample
300
collects information by recording actions without interacting or communicating with the participant
What is observation
400
Organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions
What is Marketing information system (MkIS)
400
Procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is marketing research
400
Planned set of questions to which individuals or groups of people respond
What is survey
400
carefully designed and controlled situations in which all important factors are the same except the one being studied
What is experiments
500
Information that goes into the system that is needed for decision making
What is input
500
Information already collected for another purpose that can be used to solve the current problem
What is secondary data
500
Questions that offer two or more answers such as "yes" or "no"; agree or disagree; select a,b,c,d; rate this item on a scale of 1-10
What is closed ended questions
500
specific cities or geographic areas in which marketing experiments are conducted
What is test markets
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