1-5
6-10
11-15
16-20
21-22
100
The process of summarizing, combining, or comparing information so that decisions can be made
What is analysis
100
Involves the resources used to maintain information
What is storage
100
The information that goes into the system that is needed for decision making
What is input
100
The result of analysis given to decision makers
What is output
100
A smaller group selected from the population
What is a sample
200
The collection of information by recording actions without interacting or communicating with the participant
What is an observation
200
Experiments where researchers create the situation to be studied
What is a simulation
200
All of the people in the group that a company is interested in studying
What is a population
200
A carefully designed and controlled situation in which all important factors are the same except the one being studied
What is an experiment
200
A planned set of questions to which individuals or groups of people respond
What is a survey
300
Sampling where everyone in the population has an equal chance of being selected as part of a sample
What is random sampling
300
An organized method of collecting, storing, analyzing, and retrieving, information to improve the effectiveness and efficiency of marketing decisions
What is a marketing information system (MkIS)
300
Information obtained from factors outside of an organization
What is external information
300
Information obtained from activities that take place within an organization
What is internal information
400
A non essential purchase
What is a discretionary purchase
400
The information that is collected for another purpose that can be used to solve the current problem
What is secondary data
400
The information collected for the first time to solve a problem being studied
What is primary data
400
Question which requires the respondent to develop their own answer without additional information provided
What is a open-ended question
500
The procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving
What is marketing research
500
A small number of people brought together to discuss identified elements of an issue or problem
What is a focus group
500
Specific cities or areas in which marketing experiments are conducted
What is a test market
500
Question that offers two or more choices as answers
What is a closed-ended question
M
e
n
u