1-5
6-10
11-15
16-20
21-22
100
Not essential purchases, putting satisfaction before needs.
What is Discretionary Purchases?
100
The resources used to maintain information, including equipment and procedures, so that it can be used when needed.
What is Storage?
100
Information collected for the first time to solve the problem being studied.
What is Primary Data?
100
Allow respondents to develop their own answers without additional information about possible choices.
What is Open-Ended Questions?
100
Experiments where researchers create te situation to be studied.
What is Simulations?
200
INformation developed from activities that occur within the organization.
What is Internal Information?
200
The process of summarizing, combining, or comparing information so that decisions can be made.
What is Analysis?
200
All of the people in the group the company is interested in studying.
What is Population?
200
Small number of people brought together to discuss identified elements of an issue or problem.
What is Focus Group?
200
Everyone in the population has an equal chance of being selected in the sample.
What is random sampling?
300
Provides an understanding of factors outside of the organization.
What is External Information?
300
The result of analysis given to decision makers.
What is Output?
300
A smaller group selected from the population.
What is Sample?
300
Collects information by recording actions without interacting or communicating with the participant.
What is Observation?
400
Organized method of collecting, storing, analyzing, and retriving information to improve the effectiveness and efficiency of marketing decisions.
What is MkIS (Marketing Information Systems)?
400
A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is Marketing research?
400
Planned set of questions to which individuals or groups of people respond.
What is Survey?
400
Carefully designed and controlled situations in which all important factors are the same except the one being studied.
What is Experiments?
500
Information that goes into the system that is needed for decision making.
What is Input?
500
Information already collected for another purpose that can be used to solve the current problem.
What is Secondary Data?
500
Surveys that offer two or more choices.
What is Close-Ended Questions?
500
Specific cities or geographic areas in which marketing experiments are conducted.
What is Test Markets?
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