They are not essential, so consumers can decide whether or not to purchase them.
What is Discretionary purchases
100
It involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed.
What is Storage
100
Primary data
What is information collected for the forst time to solve the problem being studied?
100
Questions that offer two or more choices as answers.
What is closed-ended questions?
100
Specific cities or geographic areas inwhich marketing experiments are conducted.
What are Test Markets?
200
It is the infromation developed from activities that occur within the organization.
What is Internal information
200
Is the process of summarizing, combining, or comparing information so that decisinos can be made.
What is Analysis
200
Population
What is all of the people in the group the company is interested in studying are known as?
200
Allow respondents to develop their own answers without additional information about possible choices.
What are open-ended questions?
200
Are epperiments where resarchers create the situation to be studied.
What are Simulations?
300
it provides an understanding of factors outside of the organization.
What is External information
300
The result of analysis given to decision makers.
What is Output
300
Sample
What is a smaller group selected from the population?
300
a small number of people brought together to discuss indentified elements of an issue or problem.
What is a Focus group?
400
is an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and effciency of marketing decisions.
What is Marketing iformation system (MkIS)
400
Marketing resarch
What is a procedure designed to indentify solutions to a specific marketing problem through the use of scientific problem solving.
400
everyone in the population has an equal chance of being selected in the sample.
What is random sampling?
400
A way to collect information by recording actions wihtout interacting or communicating wiht the participant.
What is Obervation?
500
It is the information that goes into the system that is needed for decision making.
What is Input
500
Secondary data
What is information already colledted for another purpose that can be used to solve the current problem?
500
Survey
What is a planned set of questions to which individuals or groups of people respond?
500
Controlled situations in which all factors are the same except the one being studied.