no essentials, so consumers can decide wether or not to purcahse them
What is Discrestionary purchases
100
involvese the resources used to maintain information, including equipment and procedures
What is storage
100
information collected for the first time to solce the problem being studied
What is primary data
100
offer two or more choices as answers
What is closed ended questions
100
are specific cities or geographic areas in which marketing expirments are conducted
What is test markets
200
information developed from activities that occur whithin the organization
What is internal information
200
is the process of summerarizing, combinig, or comparing information so that descions can be made
What is Analysis
200
all of the people in the group the company is interested in studying
What is population
200
allow respondents to develope their own ansers with out addtional information
What is open ended questions
200
are experitments where reasearchers creat the situation to be studied
What is simulations
300
provides an understanding of factors outside of the organization
What is External information
300
is the result of analysis given to decision makers
What is output
300
smaller group selescted frim the population
What is sample
300
smal number of people brought together to disscuss identified elements ans issue or problem
What is focus group
400
is an organized method of collecting, storing, analyzing, and retrieveing information to improve the effectiveness and efficiency of marketing decsions
What is Marketing information systems
400
is a procedure designed to identify solutions to specific marketing problems through the use of scientific problem soloving
What is Marketing research
400
to make sure a sample is represented of the larger group the reasearchers
What is random sampling
400
collects informationbu recording actions wihtout interating or comunicating with the participant
What is observations
500
information that goes into the system that is needed for decision making
What is input
500
information collected for another purpose that can be used to solve the current problem
What is secondary data
500
is a planned set of questions to which indivisuals or groups of people respond
What is survey
500
are carfully desgined and contolled situation in which all important factors are the same except the one being studied