The first page a person sees when he or she clicks on an ad
What is the landing page
100
This is the social version of a business card
What are Identity cards
100
According to Dunbar, the number of online meaningful relationships
What is 150
100
Yawnnn…being tired of managing all your social media accounts
What is networking fatigue
100
A process in which a consumer adopts a brand belief as his or her own
What is message internalization
200
These occur when an opinion leader publishes brand relevant content
What are influenced posts
200
Visual elements that people use to change the aesthetics of a web page
What are themes or skins
200
A "poke" in facebook is an example of this
What is a nudge
200
Darn it! I'm not able to transfer my google friends to my yelp account!
What is social lock-in.
200
An indicator of the brands success in establishing a known presence
What is a fan base
300
A term that describes the breadth and quality of contact with users.
What is earned reach
300
Icons that function much like emoticons
What are mood icons
300
A term used to explain how well the site can retain visitors
What is stickiness
300
Nission N-square is an example of this social network
What is an internal social network
300
Instant messages are a form of this
What is directed communications
400
Online display ads that incorporate user data in the ad or in the targeting of the ad and enable some form
What are Social ads
400
Mood icons, friends lists, status updates and availibity icons are examples of these
What are presence indicators
400
These highlight best participants or top statuses
What are leaderboards
400
You swear your roommate doesn't have any real friends! He eagerly participates in every social media.
What is a social media omnivore
400
This ad is shared on a person's activity stream following a brand interaction.
What is an organic social ad
500
Newsfeed stories of brand interactions
What is derivative branded content
500
Our ability to stay in touch, using digital communications and social media, with people to whom we wouldn't otherwise have access due to time limitations and geographic dispersion
What is ambient intimacy
500
If your Foursquare check ins feed directly to Facebook and twitter
What is ongoing sharing
500
Developers post their programs on a public site and a community of volunteers is free to tinker with them, develop other applications using the code, then give their changes away for free.
What is an open source model
500
This is a term used to describe a single profile providing access across social networking sites with a single login and shared information.