Consumer Decision Making Process
Stages of Decison Making
The Physical Environment
Emerging Llifestyle Trends
Group Membership
100
Each consumer is unique and will respond differently to what
What is Marketing Messages
100
The process whereby a consumer searches for appropriate information to make a reasonable decision
What is information search
100
Consumers’ belief that they are more pressed for time than ever before
What is Time Poverty
100
Give 3 examples of Consumerism
Women’s right to vote,Child labor laws,The minimum wage,Equal employment opportunity,And the ban on nuclear weapons testing
100
a set of people a consumer wants to please or imitate
what is a reference group
200
What is consumer decision making
an on going process before and after the purchase of a good or service
200
Name 2 Internet search tools
Search marketing techniques,Search Engine Optimization,Search Engine Marketing,Comparison shopping agents
200
Society’s personality. It is the values, beliefs, customs, and tastes a group of people produce or practice.
What is culture
200
______ Seek solutions that enable companies to manage resources responsibly.
What is Environmentalists
200
Society’s expectations regarding the appropriate attitudes, behaviors, and appearance for men and women
Gender roles
300
The process involved when individuals or groups selesct, purchase,use, & dispose of goods, services, ideas, or experiences to satisfy their needs and desires
What is Consumer Behavior
300
What is step 3 of the decision making process?
What is Evaluation of Alternatives
300
Give the last example of a ritual given
In Christian cultures, the Christmas ritual is so strongly tied to gifts, Christmas trees, lights, and decorations that it becomes the make- or-break sales season of the year for retailers.
300
What is Kyoto Protocol?
A global agreement among countries that aims at reducing greenhouse gases that create climate change
300
A straight, urban male is what
Metrosexual
400
Where to buy, When to buy, and which to buy is what process
Purchase Decision Making process
400
What is another name for comparison shopping agents?
What is Shopbots
400
Marketers who understand a culture’s values can tailor their product offerings accordingly
What is Values
400
When was Kyoto Protocol crafted
1997
400
What is our professor name and what does she own?
Dr. Yvette Holmes Nelson,B-fast
500
Internal factors are unique to each os us pertaining to what
How and when the product is to be used
500
A mental rule of thumb that leads to a speedy decision by simplifying the process
What is Heuristics
500
What are Microcultures
Groups of consumers who identify with a specific activity or art form.
500
What are some factors of social class
Family background, education, occupation, and income
500
_____ is a person who influences others’ attitudes or behaviors
Opinion leader
M
e
n
u