Marketing research and big data
The process of collecting and studying information about customers, competitors, and the market to help businesses make smart marketing decisions.
What is Marketing Research?
comes from many places, like company websites, databases, surveys, social media, and competitor research. These sources help businesses make smarter decisions, especially when launching new products or setting prices.
What is Marketing Information?
This is the final step in marketing research, where the collected data is shared in a report or presentation. It includes analysis, recommendations, and ideas for future improvements or research.
What is a research report?
The researcher knows who the person is but promises not to share their identity.
What is Confidential Data?
Is data about the market that helps businesses stay competitive, find opportunities, and make smart decisions.
What's the Importance of Marketing Information?
is information collected from outside the company, such as customer reviews, social media posts, news articles, and competitor websites.
What is External Data?
This means turning research results into numbers or scores so they’re easier to understand and use for business decisions.
what is Quantifying Marketing Research?
The researcher does not know who the person is, so there’s no way to trace answers back to anyone.
What is anonymous data?
refers to the huge and constantly growing amount of digital information created every day. It's described by the three Vs:Volume,Velocity, and Variety
What is Big data?
is the process of gathering information about competitors, like their pricing, marketing, and products. This helps a company understand its strengths, weaknesses, and how to stand out in the market.
What is Competitive market?
_______ shows whether people know about a product, brand, or company. It can be measured with or without giving them a list to choose from.
What is Awareness?
This happens when a researcher uses or shares a participant’s private information without permission. It’s a serious ethical violation.
What is breach of confidentiality?
is a tool businesses use to collect, store, analyze, and report data from inside and outside the company. It helps marketers understand the data and use it to support marketing decisions.
What is Marketing Information System (MIS)?
is information already stored within a company, like sales records, past promotions, pricing history, and customer behavior.
What is Internal Data?
is a score (0–100%) that shows how happy customers are with a product or service, usually collected through surveys after a purchase.
What is customer satisfaction (CSAT)?
This means protecting people’s personal information, being honest about how data is used, and following rules that respect privacy and fairness throughout the research process.
What is ethical marketing research?
are professionals who study data to help businesses understand their customers, trends, and market opportunities. They work in many industries and are in high demand
What is Marketing researh Analysts?
is a structured collection of related information, such as lists of students, customers, or sales. Each database contains detailed info about its group and is used to track and organize data for easy access and analysis.
what is Database?
A score that shows how easy it was for customers to use a service or make a purchase.
What is the customer effort score (Ces)?
This happens when a company collects or uses someone's personal information without their knowledge or consent. It makes people feel unsafe or exposed.
What is invasion of privacy?