Vocab
in public relations refers to the forethought about goals and objectives and the strategies and tactics for achieving them
What is planning?
meaning tasks accomplished. Focuses on tangible effort of public relations.
What are outputs?
The bottom two aspects of the chart
What are tuning in and attending?
The "S" in S.M.A.R.T
What is specific?
First step in strategic public relations
What is Mission/ Vision?
the measure of how many people were exposed to a message that you may be tempted to claim as a metric of success
What is impressions?
identify the results within public relations work. You can see observable results.
What are outcomes?
The next two aspects of the chart
What are liking and comprehending?
What is Measurable?
Second step in strategic public relations
What is Goals?
A model for tracking how people move from exposure and awareness to action, particularly in online marketing
What is a funnel?
Work conducted as a public service without fee or payment
What is Pro Bono?
The middle two aspects of the chart
What are learning and agreeing?
The "A" in S.M.A.R.T
What is attainable?
Third step in strategic public relations
What is objectives?
daily management and communication without consideration of the strategic objectives, goals and mission of an organization
What is Tactical decisions ?
are the broadest and farthest reaching results of public relations
What are impacts?
The top three aspects of the chart
What are remembering, acting and proselytizing?
The "r" in S.M.A.R.T
What is relevant?
Fourth step in strategic public relations
What is tactics?
public relations tactics are planned and implemented to help an organization pursue its mission and goals.
What is Strategic decision?
Defines starting points for accomplishing goals and objectives.
What is Formative research?
The creator of the hierarchy
Who is psychologist William McGuire?
The "t" in S.M.A.R.T
What is Time-Bound
Bonus! Example mentioned
What are Mcdonald's "M' arches flipped?