Section 1
What is Instant Messaging?
An online form of communication between two people.
How many monthly active users are there on Twitter as of 2023?
353 million people.
Why do companies utilize monetization on Twitter?
To get farther marketing reach to potential audiences.
What are some instant messaging platforms?
Snapchat, WhatsApp, Facebook Messenger, Twitter, Etc.
How many employees are there staffed for Twitter?
1,300 as of 2023.
What is a promoted trend?
When ads appear at the top of “Trends for You” section but are clearly labeled as promoted ads.
What are some similarities found amongst different instant messaging platforms?
Short looped video clips, live streaming, etc.
What is Twitters valuation?
$41.09 billion.
What are the different kinds of Twitter ads?
Post engagement campaigns (hashtags), follower campaigns, awareness campaigns, video views campaign, clicks & conversions campaign, and app installs & reengagement campaigns.
How long has Twitter been around?
For almost 20 years.
What does Twitters gender demographics lean towards?
The male audience.
What do follower campaigns do?
Promotes your X account and pays per follower you gain.
What does Twitter pride itself with?
Free speech.
How many tweets are sent inside the USA?
76 million tweets.
What do awareness campaigns do?
Promotes your posts to a broad audience, pays for impressions rather than engagement.