The Product Mix 6.1
People are
the Product 6.2
the Product 6.2
Product Marketing Strategies 6.3
Chapter 6 Misc
General
100
Refers to the total range of products that a company offers to its customers. It includes all the different product lines, variations, and categories a company produces.
Product Mix
100
A highly successful and well-established athlete known for consistently high performance and strong marketability
Blue-Chip Athlete
100
A model that describes the stages a product goes through from its introduction to the market until it is eventually discontinued.
Product Life Cycle
100
Which of the following is NOT a goal of the NCAA?
a. to advanced academics
b. to develop life skills
c. to provide financial rewards to athletes
d. to enhance communities
C. To provide financial rewards to athletes
100
What is Mr. K's favorite color?
Orange
Green
Cranberry
Purple
Purple
200
Items offered in addition to the product to make it more attractive to the target market.
Product Extension
200
A voluntary organization through which the nation's colleges and universities govern their athletics programs.
NCAA
200
Sales grow rapidly; profits increase as awareness spreads. (Life Cycle Stage)
Growth
200
Name the four stages of the product life cycle
Introduction, Growth, Maturity, Decline
200
What WWE wrestler is referred to as "the Man"
Becky Lynch
300
Features added to the basic product to satisfy additional needs and wants with a single purchase.
Product Enhancement
300
Give one example of a blue-chip athlete who was a "bust".
Tim Tebow
300
Sales Growth Slows; the market becomes saturated (life cycle stage)
Maturity
300
When consumers value a brand to the extent that they reject other brands even when the preferred brand is unavailable, which level of brand recognition has been reached?
a. nonrecognition
b. rejection
c. preference
d. insistence
D. Insistence
300
What color jersey does the tour de france winner wear?
Yellow
400
A group of similar products with slight variations to satisfy the different needs of customers. For example, Kraft Salad Dressings.
Product Line
400
Why does a salary inequity exist within men and women's sports? (The main reason)
Women's sporting doesn't pull the viewer ratings, ticket sales, and merch sales.
400
Setting a higher initial price for a new product to maximize profits from early adopters before gradually lowering the price over time.
Skimming Price Strategy
400
During the decline stage of the product life cycle, all of the following are options except:
a. regionalizing
b. recommitting
c. raising prices
d. discounting
C. Raising Prices
400
What was the main reason Prince's halftime show as iconic?
It rained during the performance.
500
List two valid reasons why we can't put the Nike symbol on a generic hoodie and sell it. (Points awarded via Teacher Discretion)
-Trademarked
-Licensed Brand
-Devalues Nike
500
Incentives received in addition to a base salary. For example, company car, bonuses, insurance, paid travel.
Fringe Benefits
500
Setting a low price for a new product in order to attract a large number of customers quickly and gain market share.
Price Penetration Strategy
500
What is the difference between tangible and intangible features of products? Provide two examples of each
Tangible products have physical features. Nontangible products are services that have nonphysical features.
500
What was the score of the lions/eagles game last night?
Lions 9
Eagles 16