1-5
6-10
11-15
16-20
100
the study of consumers and how they make decisions.
What is consumer behavior
100
The set of postitive or negative factors that direct individual behavior.
What is motivation
100
The decision processes and actions of consumers as they buy services and products.
What is buying behavior
100
An individual's belief abut hir or her identity, image, and capablities
What is self-concept
200
Consumers who buy products or services for personal use
What is final consumers
200
The reasons that you buy
What is buying motives
200
The process by which consumers collect and analyze information to make choices among alternatives
What is consumer decision-making process
200
The way a person lives as reflected by material goods, activites, and relationships.
What is lifestyle
300
Consumers who buy goods and services to produce and market other goods and services or for resale.
What is business consumers
300
Reasons to purchase based on feelings, beliefs, or attitudes.
What is emotional motives
300
The characteristics and character that make a person unique
What is personal identity
300
The history, beliefs, customs, and traidtions of a group.
What is culture
400
An unfulfilled desire
What is want
400
Reasons to buy based on facts or logic
What is rational motives
400
Enduring pattern of emotinos and behaviors that define an individual
What is personality
400
A group of people or an organization that an individual admires.
What is reference group
500
Anything you require to live
What is need
500
Motives based on loyalty
What is patronage motives
500
Frame of mind developed from a person's values, beliefs, and feelings.
What is Attitude
M
e
n
u