1-5
6-10
11-15
16-19
100
The study of consumers and how they make decisions is called
What is consumer behavior
100
Buy products or services for personal use.
What is final consumers.
100
Buy goods and services to produce and market other goods and services or for resale.
What is business consumers.
100
An unfulfilled desire.
What is a want.
200
Anything you require to live.
What is a need.
200
The set of positive or negative factors that direct individual behavior.
What is motivation
200
Reasons that you buy.
What is buying motives.
200
Reasons to purchase based on feelings, beliefs, or attitude.
What is emotional motives.
300
Reasons to buy based on facts or logic.
What is rational motives.
300
Based on loyalty.
What is patronage motives.
300
The decision processes and actions of consumers as they buy services and products are known as.
What is buying behavior.
300
Process by which consumers collect and analyze information to make choices among alternatives.
What is consumer decision-making process.
400
Characteristics and character that make a person unique.
What is personal identity.
400
Enduring pattern of emotions and behaviors that define you as an individual.
What is personality.
400
Frame of mind developed from a person's values, beliefs, and feelings.
What is attitude.
400
An individual's belief about hid or her identity, image and capabilities.
What is self-concept.
500
The way a person lives as reflected by material goods, activities, and relationships.
What is lifestyle.
500
History, beliefs, customs, and traditions of a group.
What is culture.
500
Group of people or ab organization that an individual admires, identifies with, and wants to be a part of.
What is reference group.
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