1-5
6-11
12-16
17-20
100
The study of consumers and how they make decisions
What is consumer behavior
100
the set of positive or negative factors that direct individual behavior
What is motivation
100
The decisions processes and actions of consumers as they buy services and products
What is buying behavior
100
an individual's belief about his or her identity, image, and capabilities.
What is self-concept.
200
Consumers who buy products or services for perseonal use
What are final consumers
200
the reasons that you buy
What are buying motives
200
the process by which consumers collect and analyze information to make choices among alternatives.
What is consumer decision-making process
200
the way a person lives as reflected by material goods, activities, and relationships.
What is lifestyle
300
consumers who buy goods and services to produce and market other goods and services or for resale
What are business consumers
300
the reasons to purchase based on feelings, beliefs, or attitudes.
What are emotional motives
300
the characteristics and character that make a person unique
What is personal identity
300
the history, beliefs, customs, and traditions of a group.
What is culture.
400
an unfulfilled desire
What is want
400
the reasons to buy based on facts or logic
What are rational motives
400
an enduring pattern of emotions and behaviors that describe an individual
What is personality
400
a group of people or an organization that an individual admires.
What is reference group
500
anything you require to live
What is need
500
buying based on loyalty
What are patronage motives
500
a frame of mind developed from a person's values, beliefs, and feelings.
What is attitude
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