1-5
6-10
11-15
16-18
100
the study of consumers and how they make decisions
What is consumer behavior
100
the set of positive or negative factors that direct indvidual behavior
What is motivation
100
the decisions processes and actions of consumers as they buy services and products
What is buying behvaior
100
belief about identity, image, and capabilities
What is lifestyle
200
buy products or services for personal use
What are final consumers
200
the reasons that you buy
What are buying motives
200
the process by which consumers collect and analyze information to make choices among alternatives
What is the consumer decision-making process
200
beliefs, customs, and traditions of a group
What is culture
300
buys goods or services to produce and market other goods and services fro resale
What are business consumers
300
reasons to purchase based on feelings
What are emotional motives
300
characteristics and characters that make a person unique
What is personal identity
300
group of people or an organization that an individual admires, identifies with, and wants to be a part of.
What is a reference group
400
an unfulfilled dersire
What is a want
400
reasons to buy based on facts or logic
What are rational motives
400
enduring pattern of emotions and behavior that define an individual
What is personality
500
anything you require to live
What is a need
500
buying based on loyalty
What are patronage motives
500
frame of mind developed from a persons values
What is attitude
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