1-5
6-10
11-15
16-19
100
The study of sonsumers and how they make decisions.
What is consumer behavior?
100
The set of positive or negativr factors that direct individual behavior.
What is motivation?
100
The decision processes and actions of consumers as they buy services and products.
What is buying behavoir?
100
An individual's belief about his or her identity, image, and capabilities.
What is self-concept?
200
Buy products or services for personal use.
What is final consumers?
200
Reasons that you buy.
What are buying motives?
200
Is the process by which consumers collect and analyze information to make choices among alternatives.
What is the consumer decision-making process?
200
The wya a person lives as reflected by material goods, activities, and relationships.
What is lifestyle?
300
Buy goods and services to produce and market other goods and services for resale.
What is busniness consumers?
300
Reasons to purchase based on feelings, beliefs, or attitudes.
What are emotional motives?
300
The characteristics and character that make a person unique.
What is personal identity?
300
The history, beliefs, customs, and traditions of a group.
What is culture?
400
An unfilled desire.
What is a want?
400
Reasons to buy based on facts and logic.
What are rational motives?
400
An enduring pattern of emotions and haviors that define an individual.
What is personality?
400
A group of people or an organization that an individual admires, identifies with, and wants to be a part of.
What is reference group?
500
Anything you require to live.
What is a need?
500
Based on loyalty.
What are patronage motives?
500
A frame of mind developed from a person's values, beliefs, and feelings.
What is attitude?
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