1-4
5-8
9-12
13-16
17-19
100
the study of consumers and how they make their decisions
What is consumer behavior
100
anything you require to live
What is need
100
reasons to buy based on facts or logic
What is rational motives
100
the characteristics and character that makes a person unique
What is personal identity
100
the history, beliefs, customs, and traditions of a group
What is culture
200
buy products or services for personal use
What is final consumers
200
the set of positive or negative factors that direct individual behavior
What is motivation
200
based on loyalty
What is patronage motives
200
an enduring pattern of emotions and behaviors that define and individual
What is personality
200
is a group of people or an organization that an individual admires, identifies with, and wants to be a part of
What is reference group
300
buy goods and servies to produce and market other goods and services for resale
What is business consumers
300
the reasons that you buy
What is buying motives
300
the decision processes and actions of consumers as they buy services and products
What is buying behavior
300
a frame of mind developed from a person's values, beliefs, and feelings
What is attitude
300
is the set of positive or negative factors that direct individual behavior
What is motivation
400
an unfulfilled desire
What is want
400
reasons to purchase based on feelings, beliefs, or attitudes
What is emotional motives
400
the process by which consumers collect and analyze information to make choices among alternatives
What is consumer decision making process
400
an individuals belief about his or her identity, image and capabilities
What is self concept
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