1-5
6-10
11-15
16-19
100
study of consumers and how they make decisions
What is consumer behavior
100
set of positive or negative factors that direct individual behavior
What is motivation
100
the decision processes and actions of consumers as they buy services and products
What is buying behavior
100
individual's belief about his or her identity, image, and capabilities
What is self-concept
200
buy products or services for personal use
What is final consumers
200
reasons that you buy
What is buying motives
200
process by which consumers collect and analyze information to make choices among alternatives
What is consumer decision-making process
200
the way a person lives as reflected by material goods
What is lifestyle
300
buy goods and services to produce and market other goods and services or for resale
What is business consumers
300
reasons to purchase based on feelings, beliefs, or attitudes
What is emotional motives
300
characteristics and character that make a person unique
What is personal identity
300
history, beliefs, customs, and traditions of a group
What is culture
400
unfulfilled desire
What is want
400
reasons to buy based on facts or logic
What is rational motives
400
enduring patter of emotions and behaviors that define an individual
What is personality
400
group of people or an organization that an individual admires, identifies with, or wants to be a part of
What is reference group
500
anything you require to live
What is need
500
based on loyalty
What is patronage motives
500
frame of mind developed from a person's values, beliefs, and feelings
What is attitude
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