1-5
6-10
11-15
16-19
100
The study of consumers and how they make decisions
What is Consumer behavior
100
set of positive or negative factors that direct individual behavior
What is motivation
100
Decisions processes and actions of consumers as they buy services and products
What is buying behavior
100
an individuals beliefs about his or her identity
What is self concept
200
Buying products or services for personal use
What is final consumer
200
the reasons that you buy
What is buying motives
200
The process by which consumers collect and analyze information to make choices among alternatives.
What is consumer decision making process
200
a way a person lives as reflected by material goods
What is lifestyle
300
buy goods and services to produce and market other goods and services.
What is Business Consumers
300
Reasons to purchase based on feelings, beliefs, or attitudes
What is Emotional motives
300
characteristics and character that makes a person unique
What is personal identity
300
the history beliefs customs and traditions of a group
What is culture
400
An unfulfilled decire
What is want
400
Reasoning to buy based on facts or logic
What is Rational Motives
400
enduring pattern of emotions and behaviors that define an individual
What is personality
400
a group that an individual admires
What is reference group
500
Anything that is required
What is need
500
Based on loyalty
What is Patronage
500
frame od mind developed from a persons values
What is attitude
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