1-5
6-10
11-15
16-19
100
a frame of mind developed from a person''s values, beliefs, and feelings.
What is attitude?
100
the process by which consumers collect information and choose among alternatives.
What is consumer decision-making process?
100
the set of positive or negative factors that direct individual behavior.
What is motivation?
100
the reason to buy based on facts or logic.
What is rational motives?
200
those who buy goods and services to produce and market other goods and services or for resale.
What is business consumers?
200
the history, beliefs, customs, and traditions of a group.
What is culture?
200
anything you require to live.
What is need?
200
a group of people or an organization that an individual admires, identifies with, and wants to be a part of.
What is reference group?
300
the decision processes and actions of consumers as they buy services and products.
What is buying behavior?
300
the forces of love, affection, guilt, fear, or passion that compel consumers to buy.
What is emotional motives?
300
the reason to buy based on loyalty.
What is patronage motives?
300
an individual''s belief about his or her identity, image, and capabilities.
What is self-concept?
400
the reasons that people buy.
What is buying motives?
400
those who buy a product or service for personal use.
What is final consumers?
400
the characteristics and character that make a person unique.
What is personal identity?
400
an unfulfilled desire.
What is want?
500
the study of consumers and how they make decisions.
What is consumer behavior?
500
the way a person lives as reflected by material goods, activities, and relationships.
What is lifestyle?
500
an enduring pattern of emotions and behavior that define an individual.
What is personality?
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