1-5
6-10
11-15
16-19
100
the study of consumers and how they make decisions
What is consumer behavior?
100
the set of positive or negative factors that direct individual behavior
What is motivation?
100
the decision processes and actions of consumers as they buy services and products
What is buying behavior?
100
an individual's belief about his or her identity, image, and capabilities
What is self-concept?
200
buy products or services for personal use
What is final consumers?
200
the reasons that you buy
What is buying motives?
200
the process by which consumers collect and analyze information to make choices among alternatives
What is consumer decision-making process?
200
the way a person lives as reflected by material goods, activities, and relationships
What is lifestyle?
300
buy goods and services to produce and market other goods and services for resale
What is business consumers?
300
reasons to purchase based on feelings, beliefs, or attitudes
What is emotional motives?
300
the characteristics and character that make a person unique
What is personal identity?
300
the history, beliefs, customs, and traditions of a group
What is culture?
400
an unfulfilled desire
What is want?
400
reasons to buy based on facts or logic
What is rational motives?
400
an enduring pattern of emotions and behaviors that define an individual
What is personality?
400
a group of people or an organization that an individual admires, identifies with, and wants to be a part of
What is reference group?
500
anything you require to live
What is need?
500
based on loyalty
What is patronage motives?
500
a frame of mind developed from a person's values, beliefs, and feelings
What is attitude?
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