1-5
6-10
11-15
16-19
100
Consumer Behavior.
What is the study of consumers and how they make decisions?
100
Motivation.
What is the set of positive or negative factors that direct individual behavior?
100
Buying Behavior.
What is the decision processes and actions of consumers as they buy services and products ?
100
Self-concept.
What is an individual's belief about his or her identity, image and capabilities?
200
Final Consumers.
Who buys products or services for personal use?
200
Buying Motives.
What are reasons that you buy?
200
Consumer decision-making process.
What is the process by which consumers collect and analyze information to make choices among alternatives.
200
Lifestyle.
What is the way a person lives as reflected by material goods, activities, and relationships?
300
Business Consumers.
Who buys goods and services to produce and market other goods and services or for resale?
300
Emotional Motives.
What are reasons to purchase based on feelings, beliefs, or attitudes?
300
Personal Identity.
What is the characteristics and character that make a person unique?
300
Culture.
What is the history, beliefs, customs, and traditions of a group?
400
A Want.
What is an unfulfilled desire.
400
Rational Motives.
What are reasons to buy based on facts or logic?
400
Personality.
What is an enduring pattern of emotion and behaviors that define an individual?
400
Reference Group.
What is a group of people or an organization that an individual admires, identifies with, and wants to be a part of?
500
A Need.
What is anything you require to live?
500
Partonage Motives.
What is the third type of buying motivation, that is based on loyalty?
500
Attitude.
What is a frame of mind developed from a person's values, beliefs, and feelings?
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