1-5
6-10
11-15
15-19
100
The study of consumers and how they make decisions
What is consumer behavior
100
The set of positive or negative factors that direct individual behavior
What is motivation
100
The decisions and processes and actions of consumers as they buy services and products
What is buying behavior
100
An individual's belief about his or her identity, image, and capabilities.
What is self-concept
200
Buy products or services for personal use
What is final consumers
200
The reasons that you buy
What is buying motives
200
The process by which consumers collect and analyze information to make choices among alternatives.
What is consumer decision-making process
200
The way a person lives as reflected by material goods, activities, and relationships.
What is lifestyle
300
Buy goods and services to produce and market other goods and services or for sale
What is business consumers
300
Reasons to purchase based on feelingsm beliefs, or attitudes.
What is emotional motives
300
The characteristics and character that make a person unique.
What is personal identity
300
The history, beliefs, customs, and traditions of a group.
What is culture
400
An unfilled desire
What is a want
400
Reasons to buy based on fact and logic.
What is rational motives
400
An enduring pattern of emotions and behaviors that define an individual.
What is personality
400
A group of people or an organization that an individual admires, identifies with, and wants to be a part of.
What is reference group
500
Anything you require to live
What is need
500
Reasons based on loyalty.
What is patronage motives
500
A frame of mind development from a person's values, beliefs, and feelings
What is attitude
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