1-4
5-8
9-12
13-16
17-19
100
a frame of mind developed from a person''s values, beliefs, and feelings
What is attitude
100
those who buy goods and services to produce and market other goods and services or for resale
What is business consumers
100
the decision processes and actions of consumers as they buy services and products
What is buying behavior
100
the reasons that people buy
What is buying motives
100
the study of consumers and how they make decisions
What is consumer behavior
200
the process by which consumers collect information and choose among alternatives consumer decision-making process
What is consumer decision-making process
200
the history, beliefs, customs, and traditions of a group
What is culture
200
the forces of love, affection, guilt, fear, or passion that compel consumers to buy
What is emotional motives
200
those who buy a product or service for personal use
What is final consumers
200
the way a person lives as reflected by material goods, activities, and relationships
What is lifestyle
300
the set of positive or negative factors that direct individual behavior
What is motivation
300
anything you require to live
What is need
300
the reason to buy based on loyalty
What is patronage motives
300
the characteristics and character that make a person unique
What is personal identity
300
an enduring pattern of emotions and behavior that define an individual
What is personality
400
the reason to buy based on facts or logic
What is rational motives
400
a group of people or an organization that an individual admires, identifies with, and wants to be a part of
What is reference group
400
an individual''s belief about his or her identity, image, and capabilities
What is self-concept
400
an unfulfilled desire
want is want
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