1-6
6-10
11-15
16-19
100
consumer behavior
What is the study of consumers and how they make decisions
100
motivation
What is the set of postive or negative factors that direct individual behavior.
100
buying behavior
What is the decison processes and actions of consumers as they buy services and products.
100
self-concept
What is an individual's belief about his or her identity, image, and capabilities.
200
final consumers
What is buy products or services for personal use
200
buying motives
What are the reasons that you buy
200
consumer decison-making process
What is the process by which consumers collect and analyze information to make choices among alternatives
200
lifestyle
What is the way a person lives as reflected by material goods, activities, and relationships.
300
business consumers
What is buy goods and services to produce and market other goods and services or for resale
300
emotional motives
What are reason to purchase based on fellings, beliefs, or attitudes.
300
personal identity
What is the characeristcs and character that make a person unique.
300
reference group
What is a group of people or an organization that an individual admires, identifies with, and wants to be a part of.
400
want
What is an unfulfilled desire
400
rational motives
What are reasons to buy based on facts or logic
400
personality
What is an enduring pattern of emotions and behaviors that define an individual.
400
culture
What is the history, beliefs, customs, and traditions of a group.
500
need
What is anything you require to live
500
patronage motives
What are based on loyalty
500
attitude
What is frame of mind developed from a person's values, beliefs, and feelings.
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