Potpourri
Potpourri
Potpourri
Potpourri
Potpourri
100
A person’s enduring favourable or unfavourable cognitive evaluations, emotional feelings, and action tendencies toward some object or idea
What is Attitude?
100
The stages through which families might pass as they mature.
What is Family life cycle?
100
A person’s pattern of living as expressed in his or her activities, interests, and opinions
What is lifestyle?
100
A descriptive thought that a person holds about something
What is belief?
100
Groups that have a direct (face–to–face) or indirect influence on a person’s attitude or behaviour.
What is reference group?
200
Cultivating opinion leaders and getting them to spread information about a product to others in their community.
What is Buzz marketing?
200

Buyer discomfort caused by post–purchase conflict.

What is Cognitive dissonance?

200
All the individuals and households that buy or acquire goods and services for personal consumption
What is consumer market?
200

Groups that have a direct influence on a person’s behaviour and to which a person belongs.

What is Membership group?

200
People within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.
What is Opinion leaders?
300
A need that is sufficiently pressing to direct a person to seek satisfaction of that need.
What is Motive?
300

Three (3) cultural characteristics that affect consumer behavior.

What are culture, subculture, and social class?

300

List the Social characteristics affecting consumer behavior?

What are: reference groups, family, and roles and status?

300
The impact of the personal words and recommendations of trusted friends, associates, and other consumers on buying behaviour.
What is Word-of-mouth influence?
300

Changes in a person’s behaviour arising from experience.

What is learning?

400

Third stage of the Buyer Decision Process.

What is Evaluation of Alternatives?

400
A person’s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her environment.
What is personality?
400
The process by which people select, organize, and interpret information to form a meaningful picture of the world
What is perception?
400
The tendency of people to interpret information in a way that will support what they already believe.
What is Selective distortion?
400
The activities that a person is expected to perform according to the persons around him or her.
What is role?
500

How many personal characteristics affect consumer behavior.

What is 5.

500

Consumers are likely to remember good points made about a brand they favour and to forget good points made about competing brands

What is Selective retention?

500

Four (4) psychological characteristics that affect consumer behavior (hint: not Maslow).

What are: motivation, perception, learning, and beliefs and attitude?

500
The tendency for people to screen out most of the information to which they are exposed.
What is Selective attention?
500
First stage of the Buyer Decision Process.
What is need recognition?
M
e
n
u