What to Observe
Relationship Between Observer and Observed
Recording Observations
Online Observation
100

The three stages of collecting data through observation include __, data collection, and exit.

What is entry?

100

A stance between the observer and observed in which the participants and researcher are equal partners in conducting the research.

What is collaborative partner?

100

The "written account of the observation constitutes" the __ __.

What are field notes?

100

__ is another name sometimes used for virtual, cyber, or digital ethnography.

What is netnography?

200

Researchers take note of their own behavior during an observation through ___ in field notes.

What are observer comments?

200

There is only one role that is initially available to researchers, regardless of the researcher's intent. This role is ___.

What is the role that participants automatically assign to a researcher?

200

Field notes should be __ __.

What is highly descriptive?

200

One important distinction to make in online observation is to determine what counts an _ and what counts as an __ __.

What is an observation, and what is an online document?

300

__ also play a role in determining what to observe (e.g., certain behaviors being difficult to observe, the amount of time, money, and energy the researcher has for the project, and whether or not the researcher is allowed to observe the situation of interest).

What are practical considerations?

300

There are several common concerns or difficulties in observation. What is one of these concerns or difficulties?

What is: 

- worry about the flow of research activities

- worries about doing the right thing at the right time

- making sense of what is being studied

- feelings of guilt if deception is involved

OR

- how much the observer affects what they are observing

300

Several suggestions are provided in the chapter for conducting a successful observation. What are one of these suggestions?

- "pay attention"

- "shift from a wide angle to a narrow lens"

- "Look for keywords in people's remarks"

- "Concentrate on the first and last remarks in each conversation"

- "mentally playing back remarks and scenes during breaks in observing/ talking"

300

Some researchers argue that in digital ethnography, ethnographic methods have to be combined with an understanding of ___________.

What are virtual worlds?

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