Marketing
Techniques
Techniques
In advertising the use of testimonials is:
Uses celebrities or experts to speak for a product
Economic theory that links prosperity to consumer demand for goods and services, and that makes consumer behaviour central to economic decision making
Consumerism
What are the three factors of Quality of Life?
Economic(Jobs), Health/Safety and, Environment
The term "Consumerism" refers to an economic theory that emphasizes the decision-making power of
Individuals
_________________ is an advertising technique that uses average everyday people to market a product
Plain Folks
Decision by consumers to stop buying a product or service as a way to bring about change
Boycott
True/False: Consumerism is important to both mixed and market economies
True
In a market economy, low prices, high quality, and innovation are normally the result of
Competition
______________ is an advertising technique that uses data and statistics to get consumers to buy a product
Scientific Appeal
A measure of the amount of wealth a country's economy generates
Gross Domestic Product
True or False: If a country has a high Gross Domestic Product, it means that all citizens' basic needs are being met.
False
When a government prevents the sale or use of a product and/or service, this is called a
Ban
An advertisement by Nike with the tagline "Just do it! Everyone Else did" would best represent this marketing technique
Bandwagon
How well off a person or group is
Prosperity
The more people buy, the better it is for the economy. This is the economic theory of consumerism. Which economic system does this best coincide with?
Market Economy
An animal rights group decided not to buy products of some cosmetic companies because they used animals to test their products. The action of the animal rights group is called a:
Boycott
An advertisement featuring the actor Hugh Jackman selling milk would best represent the marketing technique
Testimonials/Endorsement
The activities a business undertakes in order to get consumers to buy its products
Marketing
The government of Canada requires that any foods sold must contain a list of ingredients. This practice is most related to which factor of Quality of Life?
Health and Safety
Many environmentally friendly products, such as organic foods, electric vehicles, and "green" cleaning supplies were created in response to
Consumer Demand