Cognitive Maps
Estimating Distance
Border & Landmark Effects
Map Heuristics
Creating Cognitive Maps
100

Mental representation of geographical information.

What is a cognitive map?

100

Distances seem shorter when there are fewer of these between locations.

What are intervening cities?

100

Bias causing distances to seem larger across geographic borders.

What is border bias?

100

Tendency to regularize angles to 90 degrees.

What is the 90-degree-angle heuristic?

100

Fastest spatial dimension according to Franklin and Tversky.

What is above-below?

200

Knowledge acquired from learning a map or exploring an environment.

What is survey knowledge?

200

Researcher who studied the effect of intervening cities on distance estimates.

Who is Thorndyke?

200

Effect causing important destinations to seem closer.

What is the landmark effect?

200

Tendency to remember tilted figures as more vertical or horizontal.

What is the rotation heuristic?

200

Slowest spatial dimension according to Franklin and Tvers

What is left-right?

300

Judgments are easier when this matches between your mental map and a physical map.

What is orientation?

300

Locations are often estimated as farther apart when they are in different countries.

What is a category effect?

300

Oregon and Washington were used in research demonstrating this bias.

What is border bias?

300

Tendency to think separate structures are more lined up than they really are.

What is the alignment heuristic?

300

Model emphasizing the importance of the above-below dimension.

What is the Spatial Framework Model?

M
e
n
u