Important information organizations collect during the planning process for programs and campaigns through surveys, focus groups, demographics and etc.
What is research
100
What company was founded in 1973 as an overnight delivery company
What is FedEx
100
Communication professionals are always studying what the ______ think of an organization to make sure they are still supporting the organization and will continue to in the long run
What are stakeholders
100
Who are responsible in organizations for creating a dialogue about the organizations core values to its employees?
What is communication practitioners
100
What company did FedEx obtain in the 1990's?
What is Caliber Systems
200
casual interactions with key stakeholders or experts to define issues and to get a better understanding of any problems information a communication program or activity
What is informal research
200
This organization created the 'This is Your Brain on Drugs' Campaign
What is the Partnership for a Drug-Free America (PDFA)
200
A type of research that searches to find out which organizational values are respected by stakeholders
What is reputational research
200
This method in the Organizational Identity Research Method table stresses the importance of individuals views where they are then synthesized and analyzed (DAILY DOUBLE)
What is a focus group
200
What are the 5 steps to research and evaluation
What is Auditing, Objectives, Planning and Execution, Measurement and Evaluation, and Results
300
the research methods of focus groups, surveys, and content analysis belong to
What is formal research
300
Bill Margaritas launched this in order to address stakeholder opinions that would gain recognition for their new business model in the 2000s
What is "The Change Ahead"campaign
300
The two main types of reputational research
What is publicly syndicated rankings and company- specific reputation research
300
This method involves open interviews with employees to discover the underlying values of the organization
What is Laddering or Critical Insight
300
Which method do managers select the top 8 attributes of the company and rate them one to eight on importance
What is Cobweb Method
400
This stage of the planning cycle of research and evaluation is also known as formative research and stresses the importance of analyzing existing data
What is audit or auditing
400
A group of people who monitored media coverage of the company and corrected any fallacies or negative news that was reported
What is the "FedEx truth squad"
400
When communication practitioners plan to create their own company's reputation research they need to be aware that a corporate reputation is not just an impression by an evaluation of the firm by stakeholders. T or F
What is True
400
The method in measuring corporate identity that uses visual aids or drawn out metaphors to elicit a response from the individuals in an organization
What is projective technique?
400
This magazine publishes a list of the 'most admired corporations'; an example of publicly-syndicated rankings
What is Fortune Magazine
500
A benefit of viewing research and evaluation as a part of a cycle of correlated activities is that each stage can be more effective than the preceding stage T or F
What is True
500
This was used to monitor media coverage and kicked into action when inaccuracies or negative news was reported
What is FedEx Truth Squad
500
This method of company-specific research results in data that is more rich and detailed in order to analyze stakeholders opinions
What is qualitative method
500
Who proposed that companies should systematically map their identities