Magic, Plays, Cinema, and the Written Word (Izzy)
Who implemented the 3-step outline?
Aristotle & Plato
Important thing to identify to construct a story
Audience
Define Bing, Bang, Bongo
Bing: What you are going to tell your audience (introduction)
Bang: Tell it to them (the content of the story)
Bongo: a summary of what you just told them (conclusion)
What are the four tactics to help ensure your story is clear?
Horizontal logic, Vertical Logic, Reverse storyboarding, A fresh perspective.
What are the 3 steps of the 3-step outline?
set up, conflict, resolution
The two critical points in the beginning of the story are _________ and ___________.
Conflict and dramatic tension
Chronology is best used when you want to ______.
Establish credibility with your audience
What does Vertical Logic mean?
That all the info on a slide is self reinforcing
A way of persuading people that is more difficult than conventional rhetoric
through a story
Making it clear what you want the audience to walk away from your story with: the _______ ___ __________.
Call to action
Leading with the ending is best used when you have ________ or ________.
1. Previously established trust with your audience
2. If the audience is interested in the “so what” then how you got there
What should you ask someone with no context to tell you when they read your story?
what they pay attention to, what they think is important and where they have questions.