FORMS OF APPEAL
AIDA
BUILDING IMAGES
PERSUADING ETHICALLY
CBO APPROACH
100
What is THE DEFINITION OF EMOTIONAL APPEAL?
targets the emotions of the reader to create some kind of connection with the writer
100
implies some type of reward for the receiver and makes the receiver want to know more about what you have to say EX. THOUGHT PROVOKING STATEMENT; COMPLEMENT; FACT OR STATISTIC ETC.
What is ATTRACTING ATTENTION IN PERSUASIVE MESSAGES?
100
What are concrete words?
Of or relating to an actual, specific thing or instance
100
What does persuading ethically mean?
that you give receivers the information they need to make informed decisions about the value of your request or your product
100
What is IDENTIFYING THE OBJECTIVE?
State specifically what you want the receiver to do—initiate a policy? grant a refund? replace a product? send money? buy a product?
200
What is THE DEFINITION OF LOGICAL APPEAL?
approach that appeals to the consumer's practical or functional needs in an attempt to appeal to the consumer's sense of logic
200
* Choose an appeal that is most likely to succeed. * Include information that reflects the receiver’s interests. * Provide image-building descriptions that enhance your request.
What is BUILDING INTEREST AND DESIRE IN PERSUASIVE MESSAGES?
200
What are descriptive words?
adjectives
200
When persuading ethically your intention should be to inform, not to ___________
fool or trick.
200
The best persuasive message addresses the needs and wants of its ___________.
What is audience?
300
JOIN ASPCA. YOUR MONTHLY GIFT IS URGENTLY NEEDED. FOR JUST A FEW CENTS A DAY WE CAN PROVIDE SHELTER AND EVENTUALLY ADOPT OUT HOMELESS ANIMALS.
What is AN EXAMPLE OF A COMBINATION APPEAL?
300
 Restating key receiver benefits  Offering incentives, such as gifts, discounts, or no-obligation trial periods  Offering easy contact (phone number, e-mail address, and fax number)  Providing a dated response time when appropriate
What is A CALL FOR ACTION IN PERSUASIVE ACTION?
300
What is a metaphor?
a figure of speech in which an implied comparison is made between two unlike things that actually have something in common
300
Sometimes the word persuasion is perceived negatively and is associated with ___________ practices, such as misleading people into donating money to bogus causes or buying products or services they cannot afford
dishonest
300
What is gathering supporting information?
Brainstorm thoroughly and then look for the ideas that are pertinent to your objective and relevant to the audience
400
PAT'S COATS FOR KIDS: GIVE A KID A COAT. YOUR DONATION OF $20 BUYS A WARM COAT FOR A NEEDY KID
What is AN EXAMPLE OF AN EMOTIONAL APPEAL?
400
Show your support! Defeat America’s No. 1 killer—heart disease—by sending your check in the enclosed, postage-paid envelope or by logging on to www.defeatheartdisease.org for easy credit card payment. THIS IS AN EXAMPLE OF _________________.
What is AN EXAMPLE OF A CALL TO ACTION?
400
What is an analogy?
a likeness or a comparison between two things that have some features that are the same and others which are different.
400
When persuading ethically, use ___________________ words, which are best understood by diverse audiences.
clear, straightforward
400
How do I go about organizing my persuasive message?
Use the indirect pattern and the persuasive strategy AIDA to put message in order
500
COMMUTING TO WORK OUT OF TOWN DAILY: BUY A TOYOTA PRIUS HYBRID TO SAVE ON GAS
What is AN EXAMPLE OF AN APPEAL TO LOGIC?
500
Only when the last tree is cut; only when the last river is polluted; only when the last fish is caught; only then will they realize that you cannot eat money. Native American Indian Proverb (Cree) This is an example of _____________
What is attracting attention?
500
What is an anecdote?
A short account of an interesting or humorous incident.
500
Know your topic “______________” in order to give your audience quality information.
"inside and out"
500
What do I mean by finalizing my persuasive message?
Proofread, edit, and revise.
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