A _________ is a term used in marketing to designate non-durable goods,durable goods, and services that are marketed.
product
100
An intangible activity, benefit, or satisfaction
service
100
A name or phrase uniquely given by a company to a product to distinguish it from the competition
brand
100
A marketer is responsible for marketing products and brands in order to bring _______ or _____ into an organization.
revenues or profits
100
Products purchased for their personal use by the ultimate consumer
consumer products
200
There are ____ unique elements to services.
four
200
Services that exist only online and have no physical person-to-person interaction
virtual services
200
The value of a brand that results from the favourable exposure,interactions, associations, and experiences that consumers have with a brand over time
brand equity
200
Marketers create _______ _________ ______ to formally identify marketing programs, budget requirements, and forecasted revenues and profits for the brands and products they manage.
annual marketing plans
200
Products that are purchased either to run a business or to be used as a component in another product or service
business products
300
A good, a service, or an idea consisting of tangible and intangible features
product
300
When products cannot be stored for long periods of time to use at a later date
perishability
300
Used to legally protect the written word, a sound recording, or a form of communication from being copied by others
Copyrights
300
Throughout the year, marketers constantly _______ and ______ product and brand performance against marketing plan benchmarks and recommend changes to programs that may be needed to help reach targets.
evaluate and assess
300
Items purchased frequently that are inexpensive and require minimum risk and shopping effort
convenience products
400
An item that does not last and is consumed only once,or for a limited number of times
non-durable good
400
When the supply of the service exceeds its demand
idle production capacity
400
Used to legally protect brand images, names, and designs from usage by others
trademarks
400
A brand owned and produced by the manufacturer
manufacturer’s brand
400
Items that require comparison-shopping between different brands and require an investment of shopping time
shopping products
500
An item that lasts over an extended number of uses
durable good
500
A range from tangible goods to intangible services
service continuum
500
The degree of target market commitment toward a brand over time that results in varying levels of purchase insistence
brand loyalty
500
A product that has no branding and is produced as a cheap alternative to a manufacturer’s brand and to branded private label products
generic brand
500
Items for special occasions that require a specific product or brand and considerable time and effort to purchase