PESTLE
What is an environmental force that could shape the industry?
Earthquake, Tornado, Hurricane
What are two of Marriott's segments?
AC Hotels, Autograph, Courtyard, Edition Hotels, ExecuStay, Fairfield Inn & Suites, Renaissance Hotels, Ritz-Carlton, SpringHill Suites, TownePlace Suites
Who is one of Marriott's major competitors?
Hilton Worldwide Holdings, Hyatt Hotels Corporation, Wyndham Worldwide Corporation, Starwood Hotels & Resorts Worldwide
What are the 5 main industry forces?
New Direct Entrants, Current Direct Competitors, Buyers, Suppliers, Indirect Competitors
How many of Marriott's hotels are international?
1/3
Trivago would be considered which part of PESTLE?
Technological
Marriott realized that all customers require a base level of service, but they want different levels of what?
Comfort and Luxury
Marriott also owns which hotel chain?
Renaissance
What is the 6th industry force?
Complimenters
What country was said to have the first shelter in history to accommodate other tribes?
France
Name what PESTLE stands for in order.
Political, Economic, Sociocultural, Technological, Legal, Environmental
How has Marriott's segmentation improved their business?
Being able to accommodate a variety of clients/customers to fit their specific but different wants and needs.
What is Marriott's market share?
27.22%
Which part of the customer decision process would the customer book a room online and check in via their mobile check-in app?
Purchasing & Securing the Product
The first two hotels were built in what country?
Japan
Would more disposable income potentially be better or worse for the hotel industry and why?
It would be better. More disposable income means more money to spend on things like traveling, increasing more hotel rentals.
What is Courtyard by Marriott's segment?
"Modern Business Traveler"
What year did Marriott's hotel business start?
1957
Name an indirect competitor to the hotel industry
Airbnb, Expedia, Trivago
The luxury hotel market size is predicted to be worth $115.80 billion by what year?
2025
How could technological advances potentially be a threat to the hotel industry?
More people working from home would mean less people traveling for work, hurting that segmentation of the hotel industry.
Best Customer Service
What is Marriott's vision statement?
To be the World's favorite travel company.
This spurred the construction of hotels across Europe and the United States.
The Industrial Revolution
J. Willard Marriott opened a ______ stand in 1927.
Rootbeer