Logic Model
money, paid staff, volunteer hours, facilities, equipment
What does SWOTE stand for?
Strengths, Weaknesses, Opportunities, Threats, Ethics
What are the 4 factors of production and dissemination?
presentability, cost-effectiveness, sustainability, expandability
Define direct cost?
part of the budget that contributes directly to a programs outputs
Define reach?
measures what was actually delivered or received
A logic model displays the connections between what?
resources, activities, and outcomes
What two SWOTE factors are out of your control?
Threats and opportunities
MONEY!
total budget is a sum of what?
direct and indirect cost
What is measured during the process evaluation?
Reach, Media Dissemination, Customer Satisfaction
What are the 3 categories that impact/outcomes are divided into?
immediate/short term, intermediate, and long-term ranges
"the greatest good for the greatest number of people"
In terms of expandability, what is the most useful tool to do this?
mass media
give 2 examples of indirect cost?
office space, environmental management (heat/air/water/custodial), and depreciation of equipment
name at least 2 Feldman guidelines for measuring social media effectiveness?
Establish a baseline
Create multichannel dashboard
Identify the top channels with Google analytics
Use SMART goals for social media
drill down on individuals posts
identify your influencers
use hashtags to your advantage