Developing a global market
where goods, services, and labor are exchanged throughout the entire world.
What is global market
What is the ST index?
What IS ST Index measures the ability of 30 major economies. This balances global trade with long-term economic priorities
What is a major cause of the development of the direct distribution channel?
What Is Internet selling
What does BRIC stand for?
What Is Brazil, Russia, India, China
How can some businesses build good relationships with their international distributors?
What Is
Trust
Good communication
Understanding cultural differences
Understanding different needs/wants
Good service and stay loyal
What is a potential risk associated with standardizing global marketing strategies?
What is Loss of cultural relevance
What are the 4 criteria to assess global markets?
What is
Economic analysis using metrics
Infrastructure and technology
Government actions
Sociocultural analysis
Which of the global entry strategies involves the least amount of control in the foreign market
What is Exporting
What are two similarities that BRIC countries have in common?
What Is land mass and anticipated economic growth.
A company that succeeds in global marketing
What Is
A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets.
B) customizes special products for each world country or region.
C) creates both standardized and localized products.
D) nurtures an ethnocentric management orientation.
E) uses localized products only.
What is a key factor to consider when developing a global marketing strategy?
What is Political Stability
What is the role of the general economic environment in country market assessment?
What is It influences business prospects
What is the difference between Globalization and Glocalization
What is
Globalization: the processes by which goods, services, capital, people, information, and ideas flow across national borders
Glocalization: when a firm standardizes a product that is distributed and sold globally, but makes small adaptations based on local market
What is BRICS and its purpose?
What Is An intergovernmental organization consisting of ten countries—Brazil, Russia, India, China, South Africa, Egypt, Ethiopia, Indonesia, Iran and the United Arab Emirates.
Which of the global entry strategies involves the least amount of control in the foreign market?
What Is Exporting
What should firms assess in a country's infrastructure for successful business operations?
What is access to transportation and distribution channels
Which measure is used to compare economic activities across countries?
What is GDP
In global marketing, what role does consumer behavior play in shaping strategies?
What Is It influences a product
What is the weakest country in BRICS?
What Is Brazil
What are the levels of control for a business when expanding/entering a foreign market? What is the least riskiest and what is the most riskiest?
What Is
Export (least risky)
Franchising
Strategic alliance
Joint venture
Direct investment (most risky)
How do cultural differences impact global marketing strategies?
What is hinder effective communication
Which measure allows for comparisons across countries and includes the economic impact of global operations?
What is GNI
What is a major cause of the development of the direct distribution channel?
What Is Internet selling
Does BRICS have a currency?
What Is BRICS nations do not as of yet have their own specific digital currency,
What are the benefits of standardization?
What Is Helps reduce product costs and improves techniques