Developing a global market
where goods, services, and labor are exchanged throughout the entire world.
What is global market
What is a potential risk associated with standardizing global marketing strategies?
What is Loss of cultural relevance
What are the 4 criteria to assess global markets?
What is
Economic analysis using metrics
Infrastructure and technology
Government actions
Sociocultural analysis
Which of the global entry strategies involves the least amount of control in the foreign market
Exporting
What is a key factor to consider when developing a global marketing strategy?
What is Political Stability
What is the role of the general economic environment in country market assessment?
What is It influences business prospects
What is the difference between Globalization and Glocalization
What is
Globalization: the processes by which goods, services, capital, people, information, and ideas flow across national borders
Glocalization: when a firm standardizes a product that is distributed and sold globally, but makes small adaptations based on local market
What should firms assess in a country's infrastructure for successful business operations?
What is access to transportation and distribution channels
Which measure is used to compare economic activities across countries?
What is GDP
How do cultural differences impact global marketing strategies?
What is hinder effective communication
Which measure allows for comparisons across countries and includes the economic impact of global operations?
What is GNI