To articulate the vision or objectives of the company's marketing strategy clearly.
What is the first step in the segmentation process.
100
uses a combination of geographic, demographic, and lifestyle characteristic.
What is geodemographic segmentation
100
study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
What is SWOT analysis
100
strategy in which advertising efforts are focused on a small group.
What is Micromarketing
100
A component of psychographics; refers to the way a person lives his or her life to achieve goals.
What is lifestyles
200
To use a particular method or combination of methods to segment the market.
What is the second step in the segmentation process.
200
another name for micromarketing
What is one-on-one marketing
200
strategy of investing in loyalty initiatives to retain the firm's most profitable customers.
What is loyalty segmentation.
200
targets very defined and specific segments
What is concentrated marketing
200
Goals for life, not just the goals one wants to accomplish in a day
What is self-values
300
organizes customers into groups on the basis of where they live.
What is Geographic Segmentation
300
the position at which a particular market segment's ideal product would lie on a perceptual map.
What is ideal points
300
a type of behavioral segmentation based on when a product or service is purchased or consumed
What is occasion segmentation
300
appealing to a mass entire market
What is mass marketing
300
The image a person has of him or herself; a component of psychographics.
What is self-concept
400
characteristics such as age, gender, income and education is an example of....
What is Demographic Segmentation
400
a marketing strategy of selecting a single, primary target market and focusing all energies on providing a product to fit that markets needs
What is Concentrated targeting strategy
400
a segmentation method that divides customers into groups based on how they use the product or service
What is behavioral segmentation.
400
General Motors targets several market segments and designs separate automobile makes and models for each. This is an example of
What is differentiated marketing
400
A psychographic tool developed by SRI Consulting Business Intelligence.
What is Value and Lifestyle Survey
500
Eric describes himself as having a strong need to belong to a group, which motivates him to seek out activities that involve others. Marketers would use this type of information when developing _____ segments
What is psychographic
500
displays, in two or more dimensions, the position of the products in the consumer's mind.
What is Perceptual map
500
The grouping of consumers on the basis of the benefits they derive from products or services
What is benefit segmentation.
500
When everyone might be considered a potential user of its product, a firm likely uses a(n) _____ targeting strategy.
What is undifferentiated
500
The positioning strategy can help communicate a brand’s _____, representing the unique value provided to customers.